Big News – And A New Addition To the 14th and U Farmers’ Market!

by moderndomestic on April 27, 2011

For the past six months I’ve been working on a big project that I’ve wanted to share with you, but I couldn’t. And it’s been killing me. But when you’re working on something huge, with so many moving parts and pieces, you don’t really want to talk about it until everything’s fallen into place.

So, deep breath, here we go: starting on May 7, Stephanie from Adventures in Shaw and I will be selling our baked goods at the 14th and U Farmers’ Market! We’ve started a business – Whisked! – that specializes in classic American desserts. We’ll be taking orders online through our website – – which people can pick up at the market, or have delivered (if they meet our delivery minimums). Stephanie already wrote all about how it started (essentially, she was like “I want to start a baking business” and I was like “me too,” and suddenly everything clicked) it over at Adventures in Shaw.

So, now that I say it, it doesn’t sound so huge. A farmers’ market stand? It doesn’t sound that hard, right? Except that it has been hard – it’s been a tremendous amount of work. Stephanie and I have each spent hours brainstorming our product lines, testing recipes, looking for kitchen space, filing all the right paper work with DC’s Department of Regulatory and Consumer Affairs, setting up our ordering system and website (actually, Stephanie did all of that – I hate that stuff), and trying to anticipate everything we’ll need to know to run an awesome stand.

We’ll be selling cookies, cakes and cupcakes, which I’m sure is no surprise. But we’ll also be selling hand pies and pies, because we think that life needs more pie. And because we don’t just want to offer sweets, we’re also selling savory tarts like roasted asparagus with goat cheese, and a three cheese Mediterranean tart, which you can take home and have for lunch, dinner or brunch.

So there it is. The big news. I hope you stop by and see us at 14th and U! We’ll be there every Saturday starting on the 7th, from 9:00 – 1:00. We’ll be the ones with the cupcakes.

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{ 18 comments… read them below or add one }

Olga @ MangoTomato April 27, 2011 at 10:26 pm

congratulations! This is a HUGE accomplishment. I wish you a ton of luck and success. Unfortunately I’m going to be at the dentist on the 7th :(


Victoria (District Chocoholic) April 27, 2011 at 11:02 pm

Congrats! Developing recipes is difficult, and doing that while navigating DC bureaucracy is nothing short of incredible.


Anna @snackingkitchen April 27, 2011 at 11:13 pm

I’m so excited for you! Lots of sweet future successes!


Mary April 28, 2011 at 12:57 am

Oh, such good news, Jenna! I’m so happy for you. If I can manage to get out of bed before noon, I will come and buy some of your yummy baked goods!!!!!


Mary April 28, 2011 at 6:14 am

I’ll be out of the country on the 7th but I’ll find you there this summer.


Sangi April 28, 2011 at 8:20 am

Yay for treat stands at the farner’s market. I’ll be there Saturday to pick up something tasty.


Sangi April 28, 2011 at 8:20 am

And by farner’s, I mean farmer’s.


rebecca April 28, 2011 at 8:22 am

This is so exciting! Congratulations.


Veggie Belly April 28, 2011 at 10:35 am

How exciting!! Good luck with this amazing idea and new venture! I LOVE IT!


Alice April 28, 2011 at 10:56 am

CONGRATULATIONS!!! I’m so excited for you two! I’ll be sharing this on facebook for my DC friends.


Alice April 28, 2011 at 10:58 am

Oh, and I *love* the logo and colors. Really nice design!


Deb April 28, 2011 at 2:14 pm

Wonderful news! Can’t wait to try those hand pies.


Rachel April 28, 2011 at 5:51 pm

Congratulations! This is so exciting. I will have to stop by and check out the stand!

Also, yes, the world does need more pie!


foxyvee April 29, 2011 at 8:26 am

This is just amazing! I have been thinking of the same thing ( but in VA). Its so wonderful to go from idea to to put a plan in to action. Congratulations!!!!

If you sell great food, people will buy it no matter what it costs. :)


Deb Cullinan May 2, 2011 at 7:08 am

Congratulations Jenna, and I wish you the best of luck and tons of happiness in your new business! Knowing this is what you’ve been working on makes missing your regular blogging not so horrible! Take care, and again, the very best of luck to you and Stephanie!


Lindelle May 2, 2011 at 8:50 am


I had no idea that you were one of the ones behind Whisked! Can’t wait to check you guys out on the 14th (sadly I’ll be out of town on the 7th).


Lee Ann May 2, 2011 at 9:46 am

Congratulations on your new business! It’s always exciting to start something new, and I wish you both great success!


Tesia May 6, 2011 at 9:17 am



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